King ME...Adventures in Mascot and Logo Design
Had the privilege of getting the assignment to design a mascot/ logo for the entertainment production company Young Lion Productions . They are best known for producing the film, "The Harimaya Bridge" starring Danny Glover. The client wanted something that was nostalgic of his youth. In this case his high school's mascot. So the mission was to turn this image: Into what you saw above. While the original has some crude appeal, something more sophisticated was in order. Designing a mascot or logo requires a lot of discussion and mediation as it should impact the viewer emotionally and psychologically. Personally, I gravitate towards a '3D' and animation sense of design. (I guess what is called the "Disney Style") My first pass looked something like this: Looks like a distant cousin of the Exxon Tiger, haha. But though the Exxon Tiger and characters like him in the old days had a lot of pencil milage an...